As customers become more educated and empowered, they are demanding more immersive experiences from their favourite brands and retailers. Successful retailers are investing in new tools and technologies to deliver on the wants and needs of omni-channel consumers. Highly relevant, personalised experiences are now the new norm in today’s connected world.

UXC Eclipse believes there are three key steps retailers must take to become truly customer centric organisations:

• Create integrated experience across all channels
• Collect data in real time and leverage it to personalise offers and
• Tailor experiences based on the overall engagement and preferences of individual customers.

However, many retailers are struggling to get more granular in their data collection strategies and to use this data to create more comprehensive profiles of their individual customers and their buying preferences.

The move to customer centricity starts with the data stored within internal systems. By gathering omni-channel data and running it through analytics, retailers can get a 360-degree of customers and understand how each customer is unique. From here retailers can not only learn how to treat their customers (based on past behaviour) but also anticipate how they will react to different campaigns or promotions.

By implementing a single, consistent system to span across the entire retail enterprise, you will have access to real-time data and the means to analyse it and act on the results. Solutions such as Microsoft Dynamics AX for Retail offer the consistency of the Microsoft platform with functionality from mobile POS in stores to full supply chain logistics and data analytics functionality.

UXC Eclipse specialises in the implementation of integrated Specialty Retail, Fashion and Grocery ERP solutions – all built using the latest Microsoft technology. With more retailers looking to standardise on a single platform, UXC Eclipse understands what’s trending in Retail ERP functionality, backed up by successful retail implementations.

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