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Posted:
2018-03-11 23:53:00
Original link:
https://www.insideretail.com.au/blog/2018/03/12/stores-still-king-as-marketers-fail-the-grade/
Retail marketers are failing to understand how consumers are behaving in the market and what advertising influences their purchasing decisions, new research has claimed.
Marketing services business Salmat’s latest research report has found a “strong disconnect” between the channels marketers are investing in and those that influence consumer decisions.
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