A US inventor has released a fully autonomous shopping cart.

Designed to lead shoppers through a grocery store, the Dash Robotic Shopping Cart quickly and efficiently helps them find the items on their shopping list, which they input into the cart via an app.

The inventor, Five Elements Robotics, says using its autonomous navigation and planning software, the Dash Robotic Shopping cart will help increase revenues for store owners by ensuring the customer gets what they came for.

As an added benefit to increase sales, historical and current purchase data can be used by the store owner to provide targeted advertising on the Dash’s display. Retailers can also program key waypoints for featured displays and promotions so that the Dash cart takes the shoppers to these targeted displays.

“The end result is increased the customer basket size and greater customer loyalty,” says Five Elements Robotics in a statement.

The cart also features on-board checkout allowing customers to pay using credit cards, Apple Pay or Google Wallet. After payment, the cart takes the customer’s items to their car then returns itself to the store, ready for the next customer.

“The Dash Robotic Shopping cart will absolutely transform the way we do shopping,” says Five Elements CEO Wendy Roberts.

“Once these robots are in the stores, we will not be able to imagine how we ever shopped without them.”

This story first appeared on Inside Retail Asia.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.