Some of Australia’s biggest retail brands are fighting for survival under siege from online and bricks-and-mortar international entrants to the Australian market but also in a do-or-die contest between themselves.

Whether Myer, David Jones, Kmart, Target, Big W and Harris Scarfe can all survive is debatable but if they are to do so, at least four of them will need to reconfigure their businesses.

Of the six retail chains, only Kmart and David Jones look relatively secure in the contemporary retail marketplace.

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