In 2011, just as Amazon was beginning its meteoric rise to become one of the highest valued stocks in America, two business partners shook hands on a variety store concept that would take Southeast Asia by storm. 

Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu became the visionaries behind Miniso, a retail business that has opened more than 1,800 stores in Asia, Europe, the Americas and now Australia in less than seven years. 

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