Virtual reality has long been held up as something of the Platonic ideal of retail, combining the immersive sensory experience of bricks-and-mortar stores with the accessibility and scale of e-commerce. 

But for every visionary at an industry conference who has opined on Oculus Rift headsets and haptic sensors, many more retailers have quietly questioned whether the technology would really impact retail on a large scale. And if so, when? 

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