Retail companies looking to connect with digital natives are being advised to turn to messaging platforms after new consumer data outlined a continuation in the rapid growth of apps for talk, text and chat. 

Roy Morgan data released last week found that the number of Australians aged over 14 years who used Facebook Messenger via mobile in an average four weeks has grown 19 percent since last year to 6.5 million – or almost a third of Australians. 

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