Kim Kardashian attends the Cannes Lions 2015 in Cannes, southern France. Source: AP

The reality star and businesswoman, appearing at Cannes Lions festival on Wednesday, said she’d had no sleep: “There was a woman knocking on a hormonal pregnant woman’s door, namely me, at 4 in the morning — not knocking but banging and kicking, and I couldn’t go back to sleep afterwards, and she was naked,” Kim said.

She added, “So I screamed profanities at her and told her to put some clothes on and get off my door, but she kept using her Amex as the key. She had no idea it was my room.”

Kim also tweeted about the incident, telling her followers:

Kim, who is a few months pregnant and is expecting a baby boy, was in Cannes to talk to the elite of the ad and creative world about her mobile video game Kim Kardashian: Hollywood. A year in, the game, created with Glu, has had 22 million installs, streamed a billion sessions and 90 million purchases for clothes and products. They have just signed a deal with Karl Lagerfeld to sell Chanel items on the platform.

The “Keeping Up With the Kardashians” star said the game reflects her life: “The game is you just want to make it in Hollywood, you want to make it to the A-list and get as many fans and followers and cool wardrobes as possible … we really mirror my real life, and make it in real time.”

Wearing a Balmain black caped suit with gold piping, Kim said her husband, Kanye West, with whom she already has daughter North, had persuaded her to get into the gaming business: “I wouldn’t say it was risky, but it was new territory for me to go into the gaming space … I had just had my daughter and I just wasn’t sure I really wanted to be working this much, and I wanted to be sure I could give it 100 per cent. It was actually my husband that talked me into it, he loves video games.”

Kim, who has 37 million followers on Instagram and 32.8 million on Twitter, also talked about social media: “I don’t have a strategy, and I don’t have a team doing it for me, I am not knocking anyone else that does that, but I don’t find it to be authentic, if you are talking about personal things and sharing personal photos, but you are having someone else do that for you.”

But she isn’t that proud of her early attempts at it: “My Myspace page just resurfaced and it was pretty embarrassing, I called myself a princess.”

Of her current social media strategy: “You just have to be authentic. There’s nothing more than I can’t stand is when Instagram becomes very promotional. I know a lot of my brands get frustrated that I don’t promote as much as they would like, but I only do it if it’s authentic, if I genuinely love it.

“I have really stayed true to myself on Instagram — maybe too many bikini selfies for some people, but it’s what I want.”

Speaking at a following press conference, she said she was proud to be a pioneer for women in the gaming business. “Gaming is typically a men’s world, most of the games are male-driven, so I feel excited we brought a female fan base to the gaming and to the tech world, and I hope that this brings other opportunities for women in this field.”

Kim Kardashian and Kanye West are expecting a boy, and it's reported that she only implanted male embryos during an IVF gender-selection process to ensure that outcome.

This story originally appeared in The New York Post.

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