Models Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober pose in Balmain’s new spring 2015 ad campaign. Photo: Mario Sorrenti/@balmainparis. Source: Instagram

But that’s exactly what’s happening in Balmain’s new spring 2015 ad campaign.

The Parisian fashion house, headed up by Olivier Rousteing, hired Mario Sorrenti to shoot these slick, post-apocalyptic images featuring a stellar model line-up.

Photo: Mario Sorrenti/@balmainparis. Source: Instagram

Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober pour themselves into Rousteing’s sexy designs while gorging on burgers, fries and playing Nintendo.

“Balmain is all about diversity,” Rousteing said in the campaign’s release. “The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation.”

Check out more images below:

Photo: Mario Sorrenti/@balmainparis. Source: Instagram

Photo: Mario Sorrenti/@balmainparis. Source: Instagram