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IKEA Russia Transforms A Movie Theatre Into A Giant Bedroom

Posted: 2014-12-14 16:41:58

Original link: http://feeds.businessinsider.com.au/~/80907933/0/businessinsideraustralia~IKEA-Russia-Transforms-A-Movie-Theatre-Into-A-Giant-Bedroom/

Ikea Russia has found an innovative way to sell its beds with their new â€œCinema of Loveâ€ movie theatre campaign.

The Swedish company has replaced traditional theatre seating with 17 twin-size beds as a way to bring people together by providing them with the comfort of being at home.

Produced byÂ Devan Joseph. Video courtesy of Ikea.

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