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Posted: 2014-12-11 00:00:00
Cheers, Hugh!

Cheers, Hugh! Source: Splash News Australia

ACTOR Hugh Jackman is taking his fair trade coffee company to new heights after securing a deal to package his brew for consumption in the home and office.

The X-Men star launched his Laughing Man Coffee and Tea firm in 2008 and opened his first cafe in New York in 2011 to help a struggling Ethiopian farmer and his community.

The coffee shop has become a big hit with locals, with celebrity fans including Jackman’s actor pal Russell Crowe.

Now the star and his business partners have signed a deal to pack the coffee in individual serving cups for coffee machine brand Keurig. Jackman’s line of K-cups will be launched in spring, 2015.

Inside Jackman’s Laughing Man Coffee & Tea shop in Tribeca, New York City.

Inside Jackman’s Laughing Man Coffee & Tea shop in Tribeca, New York City. Source: Splash News Australia

Celebrating the news, Jackman says, “We started Laughing Man Coffee and Tea to fulfil a commitment I made to share the amazing products and story of an Ethiopian coffee farmer named Dukale.

“Six years later, it’s humbling to think that, through this agreement, Dukale’s exceptional coffee will be enjoyed by millions through the convenience of the Keurig brewing system.”

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