IT’S been a year of massive events that have stopped us in our tracks.
From the deaths of prominent celebrities and jaw-dropping aviation disasters, to sporting triumphs and colourful moments in Canberra, there’s been much to discuss.
And Australians are increasingly taking to Facebook to share their thoughts on the issues of the day with their friends and loved ones.
The social media platform has released the figures of the most-talked about topics in Australia in 2014.
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Topping the list was a moment that shocked all of us: The death of Robin Williams.
People turned to Facebook to share their affectionate memories of the Hollywood funnyman, as well as their favourite scenes from his movies.
Tony Abbott has finished the political year down in the polls, but he certainly got us talking in 2014, coming in as the second most-discussed topic.
The twin tragedies endured by Malaysia Airlines, the disappearance of MH370 and the downing of MH17 over Ukraine, was the third highest topic of interest, and the viral sensation that was the Ice Bucket Challenge came in fourth, generating a lot of buzz, not to mention $115 million for the disease amyotrophic lateral sclerosis (ALS).
Here’s the full list:
Facebook Australia spokeswoman Mia Garlick said celebrations, awareness-raising campaigns and major news events that resonated this year.
“In 2014, it was current events and public figures that captured the hearts and minds of the 13 million users of Facebook in Australia,†she said.
“It feels like a list about our celebrations, awareness-raising and times of sadness. There were moments of reflection, of us trying to make meaning out of events.â€
Sport continues to be a favourite topic among Aussie Facebook users and the South Sydney Rabbitohs’ drought-breaking win in the NRL grand final was a popular topic.
The FIFA World Cup came in ninth on the list in Australia, but was the overall most-talked-about topic on Facebook worldwide this year.
“It’s one of the biggest conversations we’ve ever had,†Ms Garlick said.
More than 350Â million people had 3Â billion interactions about the World Cup, and Australians were 10th on the list of countries checking into the stadiums at Brazil.
The Facebook year-in-review has also revealed the top 10 places checked into in Australia in the past 12 months.
Last year, the list was Melbourne-heavy, but Sydney and Brisbane have had a resurgence in 2014.
Online Circle Digital Agency has also released a report detailing the top 30 Australian Facebook sites by engagement and likes.
Australians are engaging heavily with radio stations, which represent seven out of the top 10. Hit107 sits at number one while Fifi and Dave are second.
The report’s lead strategist, Lucio Ribeiro, said Facebook had managed to go from a “cool social media website to a strong mass media money machineâ€.
“With one out of every five minutes on mobile spent on Facebook or Instagram (which is owned by Facebook), Facebook is now a mobile company. Their future resides on mobile and mobile is a dominant influence on almost every new feature they launch,†Mr Ribeiro said.
When it comes to Australian Facebook pages with the greatest number of likes, it’s a mix of sporting, food and entertainment, with Australia.com sitting on 6.2 million fans and Bananas in Pyjamas in second place on 2.9 million.
Mr Ribeiro said a successful Facebook must excel in creativity, use stories and facts, and use a mix of images and videos that are mobile friendly.
The Online Circle Digital report also includes top 20 lists in more than 25 other categories.
And to see all of Facebook’s top 10 lists, click here.