Supermarket giant, Coles, has extended its online reach with the launch of Taste.com.au‘s Recipe to Cart program, which allows Taste users to shop for recipe ingredients directly with Coles online.

Recipe to Cart is part of a multi-million dollar partnership between Taste.com.au and Coles, which was formed in October 2013.

The program is the biggest project of its kind, with all of Taste.com.au’s 40,000 recipes and aggregated shopping lists now able to be shopped directly with Coles online nationally.

Nicole Sheffield, CEO of NewsLifeMedia, said the new initiative allows Taste.com.au to deliver an end to end solution for consumers.

“Taste.com.au is the hub of the digital kitchen and the site is all about adding value to consumers lives through our triple tested recipes, which never let them down,” Sheffield said.

“We are moving in to the second year of our multi-million dollar digital partnership with Coles and through continued digital innovation we are delivering an experience never before seen in Australia and driving more value and convenience than ever to our consumers’ shopping baskets.”

Taste.com.au has also introduced a seasonal Christmas Menu Planner for users in partnership with Coles.

“Recipe to Cart and the launch of the Christmas Menu Planner provide the perfect solution for our often time-poor shoppers who are looking for someone to help them with their Christmas shopping and tick another task off their ever expanding Christmas list,” Coles marketing and store development director, Simon McDowell, said.

“Coles’ partnership with Taste.com.au allows us to deliver a truly personal digital experience from meal and budget planning, recipe inspiration through to bench top delivery and is the perfect shopping solution for a stress free and delicious Christmas.”