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Posted: 2014-12-07 22:27:00

COCA-COLA Amatil is to axe 260 jobs as it undertakes a $100 million cost cutting campaign.

Most of the cuts will take place in 2015 as part of the drinks giant’s restructure plan to resuscitate the company’s sales and profitability.

A company spokesperson said the jobs were in the areas of human resources, IT and finance, and were mostly located in Sydney. No one would lose their job before Christmas in this latest round of redundancies.

CCA’s profit dropped 16 per cent to $182.3 million in the first half of calendar 2014 amid weak consumer sentiment and aggressive competition.

The company announced in August that it aimed to cut costs by $100 million in Australasia over the next three years.

In September, CCA cut 100 jobs from its national supply chain. In October, CCA announced that 57 jobs would go at its Bayswater manufacturing facility in Melbourne, and production would be moved to larger facilities.

Announcing the job losses, group managing director Alison Watkins said trading conditions continued to be challenging for the company.

The company was yet to see improvements in the supermarket trade and in pubs, clubs, bottle shops and other outlets.

Nonetheless, the recent launch of smaller cans and cans in a range of summer colours was tracking ahead of expectations in terms of transactions and attracting new customers.

Ms Watkins maintained CC Amatil’s forecast for second half underlying earnings to be higher than the $316.7 million recorded in the first six months of the financial year.

“This latest restructure, together with cost initiatives already in train, gives us a high level of confidence we will achieve our savings targets,” Ms Watkins said in a statement today.

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The company’s Indonesian business also suffered a drop in earnings amid increased competition and currency movements.

But the company is pushing on with plans, announced in October and backed by its parent The Coca-Cola Company, to expand in Indonesia.

At the time, Ms Watkins said the deal would strengthen the company’s market position in Indonesia. “With a population of more than 240 million and a fast-growing emerging middle class, Indonesia is a key growth market for CCA,” she said.

Today Ms Watkins said that while the Indonesian business had increased volumes and market share, prices and profits were under pressure amid competition from rivals and cost pressures.

She said the planned $US500 million ($A540.98 million) cash injection from Coca-Cola into the company’s Indonesian business would help support the segment for the next three to four years. “We are very focused on driving cost competitiveness through scale and less complexity, and transforming our route-to-market to cost-effectively reach a larger number of customers with a broader range of our products,” she said.

Shareholders are due to meet on February 17 to vote on the proposed equity injection from The Coca-Cola Company.

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