Amazon’s massive annual sale, Prime Day, will kick off on Monday, July 15th and run for 48 hours until 5pm AEST on Wednesday, July 17th.

For the duration of the event, Prime members will also enjoy free expedited international shipping, with no minimum order threshold, on all Prime eligible products through the global store. 

“We all love a bargain, and last year’s Prime Day confirmed this, being our biggest day since the launch of amazon.com.au,” Amazon Australia country manager Rocco Braeuniger said. 

“We are excited to announce that this year will be even bigger, with Prime members down under not only being the first in the world to have access to Prime Day but also having the longest Prime Day event worldwide.”

Prime Day deals will be split across all categories, including TVs, smart home, kitchen, pantry food and drinks, toys, fashion, video games, books, as well as everyday essentials. 

According to Amazon, small and medium-sized businesses surpassed US$1.5 billion in sales globally during last year’s Prime Day, with Brisbane-based Astivita noting it was the company’s “biggest single day of online sales ever.”

“It was mainly down to one product, a monitor,” Astivita chief executive Joseph Mizlkovsky said.

“We are excited to be taking part again this year and we will be discounting that same product at an even lower price, alongside a number of bathroom products. 

“We hope that customers will snap up the change to shop our products at brilliant discounts, making this Prime Day even bigger than last year for us.”