NOTABAG

OK, so technically it is a bag, but a functional and dynamic one at that; Notabag is so simple and chic it's in a world of its own. The German brand was founded by Adnan Alicusic when a shopping bag on his bike's handle bar almost led to a fatal situation in city traffic. With a single pull on the straps, Notabag transforms from a shopping bag into a functional backpack, making room for flexibility when carrying groceries or other items on a daily basis. The environmentally-friendly product folds down into a hand-sized pouch that can fit into your pocket or handbag and be reused time-after-time. Available for $45 from notabag.com.