Australian bag brand Crumpler has launched a new customisation option for all 13 of its iconic designs.

Customers can now personalise their bag in three easy steps, by choosing to add a variety of letters and symbols to their bag at checkout.

Crumpler last month added distributors in Taiwan and mainland China as it looks to expand sales and open new stores across Asia.

Crumpler CEO Adam Wilkinson said the region is the brand’s fastest-growing market outside Australia, so increasing its distributor network and retail presence is “vital for us to meet the demands of current and new customers”.

Sea to Summit has been appointed in mainland China and HWA Yao Trading in Taiwan.

Crumpler Asia now has five distributors in six Asian countries and at least six stores.

Founded in Melbourne in 1995, Crumpler was created to address the needs of bicycle couriers looking for good-looking and cleverly designed messenger bags. The company has since expanded its range to include backpacks and a broad range of carrier solutions.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.