From wearable technology to wireless speakers, consumers don’t have to pay full price for most tech because the internet has made research and shopping around simple.

Top Christmas sellers last year included Google Home, Apple AirPod earphones, tablet computers and fitness bands, according to Officeworks. This year it says home hubs, smart globes and activity trackers for children are popular.

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Officeworks head of tech Sandy Young said shoppers should know their prices.

“Tech products are competitively priced so do your research and shop at retailers that price match,” he said.

Most major retailers will price match, and some will beat identical stocked items by 5 per cent, delivering bigger discounts.

Mr Young said school technology was a great Christmas gift that could save extra spending in January.

“At Christmas, we see lots of savvy parents buying their kids tech they need for the following school year. In particular we see a spike in tablet and laptop purchases,” he said.

Westfield regional manager for centre experience Malcolm Creswell said retailers were reporting increased demand for “fashionable technology”.

“Wireless headphones and speakers, and wearable technology are topping the wish list for both men and women this Christmas,” he said.

“We’re also seeing a trend towards technology and STEM toys for children to develop their skills in science, technology, engineering and math, with key categories including robotics, gaming, drones and wearable tech for kids.”

Mr Creswell said people should ask retailers if they price matched, and should take advantage of pre-Christmas sales.

“We see some terrific sales and deals in the lead up to Christmas. Do your research and shop around. Talk to expert retail staff about pros and cons for products, and try before you buy.”

Technology research group Telsyte has forecast that the average number of internet-connected devices in each household will jump from an estimated 17 this year to 37 within four years.

It says more than 2.2 million Australians use five or more Apple products or services, while Google Home dominates the smart speaker market that is expected to grow six-fold and be in three million homes by 2022, while virtual reality headsets are tipped to be in 2.2 million homes by 2021.

@keanemoney