It’s the hype cycle in action. Two to three years ago, everybody was talking about gamification and big data, which they’re still talking about, but now in the context of analytics. Now we’ve all moved on to AI and machine learning.

In the meantime, has gamification died a slow death of irrelevance, or picked up scale? Well, it’s still being used, and is evolving in better integrated and more innovative ways beyond pure short-term novelty engagement and sales conversion, not that there’s anything wrong with that.

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