Millennials are unlike any generation before them.

While they have a reputation for being difficult, entitled, and spoiled, new research finds that actually, they’re optimistic, resilient, hard workers.

In fact, they are reshaping global business.

There are also other areas they are having a profound impact on. For one, they have wildly different eating habits to their parents, they are approaching marriage differently, and they aren’t buying houses.

It’s these behavioural changes which are seeing once loved and valued products and industries become irrelevant and die out.

Here are just some of the things millennials like the least, according to those in our office and our own research.

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