Yes, that's right: The Chinese government banned a letter.
The pushback to this development was intense online. So was the government's pushback to the pushback. In addition to banning use of the letter "N" online, words such as "immortality" and "ascend the throne" were also deemed inappropriate to use on the internet.
Winnie the Pooh, too
The rest of the world first heard about this ban in 2013 when the Financial Times reported on it and printed a long-circulated picture showing the bear strolling with his tiger friend, Tigger, next to a photo of Xi walking with his then-US counterpart, Barack Obama, in 2013.
When the image first appeared online, Chinese netizens began posting photos of Xi in, what they considered, similar poses.
They juxtaposed a picture of a frosty handshake between Xi and Japanese Prime Minister Shinzo Abe with the image of Pooh and his gloomy donkey friend, Eeyore.
Next to a photo that showed Xi inspecting troops from an open-top vehicle, they included Pooh standing in a tiny green car.
Their sense of humor is ostensibly not shared by China's increasingly sophisticated internet czars.
CNN's James Griffiths and Steven Jiang contributed to this report.