When NRF CEO and president, Matthew Shay, asked Walmart CEO Doug McMillon, about the so-called ‘retail apocalypse’, McMillon quoted American writer, Mark Twain, who once quipped, “The reports of my death are greatly exaggerated.”

“I think to say that [retail is dying] is to underestimate the creativity and ability to execute of the people in this room,” McMillon told the audience on 15 January.

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