He may have been largely snubbed from last week's Grammys nominations, but Aussie listeners can't get enough of the Ginger Jesus.
Ed Sheeran, who's been a near permanent fixture atop the ARIA charts throughout the year, has been named Spotify's most-streamed artist of 2017.
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The British singer's six-time platinum album Divide, released in March, was the biggest of the year in Australia and worldwide, streamed 3.1 billion times. His single Shape of You also became the most-streamed song of all time, racking up 1.4 billion plays.
In a top five uncomfortably devoid of female acts, Sheeran was joined by Drake, The Weeknd, Kendrick Lamar and The Chainsmokers as the most streamed artists globally.
Australian artist Sia, who's been befuddling fans on her current local tour, made her mark among the top female performers, trailing just behind Rihanna, Taylor Swift, Selena Gomez and Ariana Grande among the most-streamed women worldwide.
Spotify says hip-hop streams increased by 74 per cent in the past year, while Latin music – buoyed by the breakout success of Luis Fonsi's​ Despacito​ – jumped 110 per cent.
The growing trend towards hip-hop was also felt locally, with rappers Bliss N Eso and Hilltop Hoods joining Flume, Sia and rockers Sticky Fingers as the most-streamed Australian artists.
Call On Me from Sydney electro-pop singer Starley was the most-streamed Australian track, joined by recent ARIA winners Pnau with Chameleon, Dean Lewis' moody Waves, and Amy Shark's Adore.
The end-of-year roundup from the streaming giant, which now counts over 140 million users, also sign-posted some amusing quirks, with 'chaotic black metal', 'chillhop', 'serialism' and 'vintage swoon' – for an expert description seek out a teenager – among the year's top emerging genres.
– with AAP