Don’t let the name fool you — Samuel West’s “Museum of Failure” is an act of celebration.

On June 7, West, a collector and self-described innovation researcher, debuted 51 failed products in a museum exhibition in the Swedish city of Helsingborg, all in the name of honouring the creative process.

Visitors will get reacquainted with familiar names like Betamax and Blockbuster, and perhaps meet lesser-known flops — Twitter Peek, anyone? — all of which West has been collecting for the past year.

“Even the biggest baddest most competent companies fail,” West tells Business Insider. “The trick is to create an organizational culture that accepts failure so that you can fail small … rather than failing big.”

Here’s a taste of the products that are getting a second life on display.

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