This summer, Americans can start their McDonald’s job applications on Snapchat.
On Monday, the fast-food company announced that it planned to hire roughly 250,000 workers this summer. And, to hire these new employees, McDonald’s is using more modern recruitment methods — including Snapchat.
Potential workers can start their application process through “Snaplications,†which the company says is a “first-to-market†hiring tool in the US.
With Snaplications, Snapchat users will see a 10-second video ad of McDonald’s employees talking about working at McDonald’s. They can then swipe up to visit McDonald’s career page in Snapchat and apply for a job at their local restaurant.
McDonald’s debuted a similar “Snaplication†program in Australia earlier this year.
“We’re always looking for new and innovative ways to find job seekers,†Jez Langhorn, the senior director in HR at McDonald’s USA, said in a statement. “We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones.â€
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