When you send a thank-you email after a job interview, it’s helpful to reiterate just how much you want — and would be perfect for — the job.

But showing is even better than telling. In other words, show the interviewer you’d knock it out of the park if you got the position, rather than just telling them you would and hoping they believe you.

It’s not especially complicated to do, at least according to Alexandra Cavoulacos and Kathryn Minshew. Cavoulacos and Minshew are the cofounders, and COO and CEO, respectively, of careers advice and job listings site The Muse.

In their new book, “The New Rules of Work,” Cavoulacos and Minshew recommend submitting a sample project with your job application. More specifically, follow up on one of the points you addressed in your interview and prepare some research related to that topic.

Some companies require that job applicants do something like this — I’ve personally completed a mandatory writing or edit test for every editorial position I’ve applied for. In that case, you probably don’t need to do the extra work.

But in many other situations — especially when you’ve had multiple interviews with the company and you have some context — Cavoulacos and Minshew say submitting a sample project can give you a leg up on other applicants.

Business Insider spoke with Cavoulacos, who gave an example of a specific project you could send.

Say you met with a few people at the organisation and they talked about the challenges they’re currently facing. You could use comScore to do some research on their competitors and put together a graph with relevant statistics.

In your email, you could say, “I think there’s opportunity; I’d love to talk about it.”

“That shows initiative,” Cavoulacos told Business Insider. “If you’re picking the right competitors, it shows judgment.”

In the book, the authors give another example: “Let’s say you’re applying for a role as a social media manager — why not pull together a few ideas for an Instagram campaign to grow the company’s brand?”

Submitting a sample project can be especially useful, the authors write, if your experience isn’t directly related to the role you’re applying for.

Cavoulacos and Minshew’s insights recall something Stanford psychologist B.J. Fogg recommends. Personal finance author Ramit Sethi said Fogg told him about one specific strategy for getting hired at Google:

“Find the one person who does what you want to do there. Every week send them some kind of report or analysis and just say, ‘Look, I thought you might find this interesting. I’ll write you back next Wednesday with the next analysis.'”

Sethi remembered Fogg saying, “How long can they ignore you?”

Of course, Cavoulacos noted, you shouldn’t be spending hours on this sample project. The point is to show you’re proactive, competent, and enthusiastic — a winning combination.

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