Fashion and beauty once went hand in hand. In the days before social media, on-trend styling was fundamental to a person’s sense of how good he or she looked.

To a growing number of people, particularly in the millennial and Gen Z generations, that is no longer the case. Fashion and beauty are now decoupled. The apparel industry isn’t exactly in crisis, but it is being upstaged by health and beauty products and services. As fashion retailers close stores, it is leaving owners of shopping venues that once relied on fashion for the lion’s share of the tenant mix with a conundrum. Who will replace the fashion retailers?

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