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Posted: 2017-03-26 23:37:10

TreeofLifeWhen John and Wendy Borthwick opened the first Tree of Life store in Sydney’s inner-west in the early 90s, online retail and digital marketing were
the topics of obscure think-pieces written by ambitious retail consultants.

If you asked them then whether their bohemian clothing concept would evolve into a network of more than 50 stores nationwide, supplemented by e-commerce and social media, you would have received looks of confusion.

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