Pushy parents? David and Victoria Beckham have signed their 11-year-old son up to Justin Bieber’s management. Picture: AP Photo/Chris Pizzello

Justin Bieber’s manager Scooter hit back at Piers who called out the “pushy parents” for “pimping out” their child and allowing Cruz to release his first track, If Every Day Was Christmas, at age eleven, The Sun reports.

Piers, who called the situation “sickening,” was challenged by Scooter following his comments as he referred to him as a “jackass” and “bully.”

Cruz Beckham with dad David. Picture: AP Photo/Mark J. Terrill, FileSource:AP

In a series of tweets Scooter, who’s credited for pop star Justin’s success, said: “He is an 11 year old who wanted to make a song to help other kids. Once again Piers shows why he is a jackass and why his show was cancelled.”

Scooter continued to show his passion towards the topic by furiously tweeting another eight times in Cruz’s defence.

In another tweet he said: “Some people in the world make a living out of dinging the worst in every situation. It means they have a career. Not class. Just a career.”

Scooter asked Piers, who said on Good Morning Britain that the 11-year-old should be at school instead of making music, to donate the same sum of money Cruz raises as a result of the single to charity.

Scooter Braun is the man who made Justin Bieber a star — and now he’s signed 11-year-old Cruz Beckham. Picture: Kevin Mazur/MTV1415/WireImageSource:Getty Images

He tweeted to Piers: “How about you match him dollar for dollar to the charity? Instead of criticising step up and help these kids the way Cruz is.”

But Piers stood his ground as he insisted that the real fault lies with David and Victoria, who both proudly shared videos of Cruz listening to his song on radio before leaving for school this morning.

Piers said on Cruz: “He’s an 11-yr-old child being cynically pimped out by his famous parents with your collusion. Be proud Scooter!”

British broadcaster Piers Morgan spoke out against Cruz’s musical launch. Picture: AFP PHOTO / FILES / Nicholas KAMMSource:AFP

Cruz first caught the attention of Scooter after Posh Spice posted a 15-second video of her youngest son singing online.

The youngster showed in the video that he can hold a tune as he belted out Twista and Faith Evans’ 2005 hit Hope.

While Cruz’s singing skills were previously hidden he’s since gone on to record a song with Cody Simpson and is now being managed by Scooter following the launch of his Instagram page this week.

Footie legend David has previously dubbed his son a mini Justin Timberlake.

The Beckham’s other sons Brooklyn, 17, and Romeo, 13, decided against music, preferring photography and fashion.

Brooklyn is set to release his first book What I See next year, which will consist of “up to 300 images” taken by the snapper.

This story was originally published by The Sun and appears here with permission.