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The App Store turns red for AIDS research funding.
THIS could be the new definition of win win: some of the biggest games in the App Store are turning red in the fight to end AIDS.
Apple has been releasing special edition products in the colour red for 10 years. Today, to mark World AIDS Day, Apple and a bunch of app developers have announced new products and special edition apps to step up the fight.
Twenty popular games, including Angry Birds 2, Candy Crush Jelly Saga, FIFA Mobile, Plants v Zombies Heroes and Clash of Clans, are offering limited edition Red content with proceeds from the in-app purchases going to the Global Fund to fight AIDS.
Apple is also adding four new Red products from today, including an iPhone 7 Smart Battery Case and the new Beats Solo 3 Wireless headphones.
Apple makes a donation to the Global Fund with every Red product purchased in a program that has raised about $160 million in the past decade.
Apple CEO Tim Cook said “the gift of life is the most important gift that anyone can giveâ€.
“Thanks to the vision and dedication of Red, an AIDS-free generation is within our reach,†he said.
“We want to leave the world better than we found it, and that’s why our longtime partnership with Red remains so important to us.â€
Apple says more than 70 million people have benefited by the Red-supported Global Fund grants in the past 10 years.