Gold coaster Emily Skye has just signed a massive deal with Reebok to bring us the world’s best training shoe

In a unique ‘first’ for the brand, Reebok will also collaborate with Emily on a special footwear creation, working directly with Emily and her fans around the world to ‘crowd source’ ideas and preferences for a brand new functional training shoe.

Partnering with the well-worn brand and her nearly nine million Facebook fans and nearly two million Instagram fans, Emily will continue to engage and motivate women around the world on body positivity and unlocking their potential through fitness.

The Gold Coast-dwelling Emily has seriously become one of the world’s most powerful fitness and health online influencers and is the founder of the popular F.I. T fitness workout.

According to Reebok, Emily epitomises the embodiment of Reebok’s ‘Be More Human’ philosophy — promoting the significance of physical, mental and social health to achieve our full potential.

“Through fitness, I firmly believe every human has the potential to change for the better through the mind as well as the body,” says Emily.

“This synergy is the foundation of my partnership with Reebok who possess, cherish and exert the same values that motivate and inspire me every day. This is an incredibly exciting opportunity and I can’t put into words how excited I am about what can be achieved with this brand at my side,” Emily said.

Emily will spearhead a number of Reebok collaborations and initiatives to stimulate conversations on body positivity, shattering the perceptions of ‘perfection’ and inspiring self-betterment among women around the world.

“Emily isn’t only an inspiration to her millions of followers around the world — she’s an inspiration to the very people that walk the hallways at Reebok every single day,” said Steve Robaire, Director, Reebok Instructor Marketing.

“She has an amazing story that typifies what our ‘Be More Human’ philosophy stands for; that enriching our lives through fitness can have a positive impact on our social and mental wellbeing.

“Staying at the forefront of product development is a huge focus for Reebok and to be able to work alongside Emily and her legions of fans to develop a training shoe that is precisely what they feel they need is an exciting and inspiring project. I can’t wait to see what we produce.”

The Reebok Instructor Network now consists of over 100,000 personal trainers situated all over the world and Emily, as a leader within the fitness and health community, will play an important role in influencing the strategy, support and growth of this network in the future.

“We are looking at this partnership in a different way to a traditional brand association,” adds Emily.

“I want to work with Reebok on unique and honest ideas that will really strike a motivating chord with not only my supporters — but also anyone, anywhere in the world that seeks for self-improvement or struggles with self-esteem.

“Fitness is a pathway to help us all be the best versions we can be — through physical fitness, we can reveal our mental and emotional potential.”

Emily joins an inspirational team of Reebok ambassadors that already includes MMA icon Ronda Rousey and fellow fitness and health expert Jennifer Widerstrom.

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