Myer’s newly refurbished store has opened at the redeveloped Pacific Werribee Shopping Centre in Melbourne yesterday.

The two-level store, set over 12,500sqm, is one of the anchor stores in the $400 million redeveloped shopping centre.

The store features over 80 new brands, an expanded toys and travel goods range, a home decorator destination, in-store Café, and contemporary floor finishes, fixtures and fittings.

“Werribee is a rapidly growing suburb in Melbourne and we know that our local customers and team are very excited to open the new look Myer store this week,” said Daniel Bracken, Myer chief merchandise and customer officer, deputy CEO.

“As part of our new Myer strategy, we have tailored the new store design, brands, and services to match what we know our local Werribee customers want.”

The 80 new brands include Topshop and Topman, Industrie, MAC Cosmetics, Seed, French Connection, Veronika Maine, Jack & Jones, Superdry, Smeg, KitchenAid, and Dyson.

“The new store will also offer our latest innovation with the arrival of the Myer Hub which provides in-store services in one convenient location including Click & Collect, Shop and Drop, gift registry, free Wi-Fi, and a smart phone recharge station,” said Bracken.

Myer Werribee store manager, Sandra Ilias, said the store team was looking forward to celebrating the new store’s arrival with customers. “The Werribee store opening is a highlight of my 24 year career with Myer. More than 300 Myer team members and brand partners have worked over 8000 hours to deliver the most incredible new store for our Werribee customers.

“We are so excited and proud to give our customers a fabulous new shopping experience with Myer and we have a passionate team ready to wow our customers from the minute they step through our doors,” said Ilias.

Read more about Myer’s first significant investment into its mainstream stores as part of its new Myer turnaround strategy, including insights and analysis from Tim Clark, executive general manager property, store development & services at Myer, in the next edition of Inside Retail Weekly.

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