A trio of ex-Apple engineers launched a new company out of stealth mode on Tuesday — it’s called Pearl, and it makes tech for your car.

Fifty out of Pearl’s 70 employees used to work at Apple. But instead of focusing on building a new kind of car, like Apple and so many other companies are reportedly doing, Pearl is focused on creating high-end technology all cars can use.

Here’s what Pearl’s first product looks like.

Follow Business Insider Australia on Facebook, Twitter, and LinkedIn