Country Road Group has today announced Sarah Rovis is replacing Cathryn Wills as managing director of Mimco.

Wills, the current MD and creative director of Mimco, has decided to leave the “business to pursue other interests” the company said in a statement.

“After an incredible 12 years with Mimco, it’s time to take some time out, before exploring new challenges,” said Wills. “I’m incredibly proud of what we have achieved and I know I’m leaving a brand that is set up for continued success in the future.”

Matt Keogh, CEO for Country Road Group said: “We thank Cath for her dedication, creativity and passion and wish her every success for the future and look forward to welcoming Sarah to the Country Road Group.”

Rovis joins Mimco with “26 years of Australian retail experience and brings with her a strong product and management background” said Keogh.

After varying roles with Myer early in her career, Rovis progressed to general manager of merchandise at Dotti. She then moved to Sportsgirl as general manager of merchandise – apparel and accessories, with her most recent role at the Cotton On Group as general manager of Rubi.

Rovis will commence with the business on the 4th July.

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