Free Choice Tobacco owner Travers Beynon is also known as The Candyman, pictures from Instagram.

With a collection of Ferraris, Lamborghinis and Rolls Royces, Travers Beynon calls himself The Candyman and throws parties the Playboy founder would envy.

Surrounded by buxom, scantily-clad girls spends his days at his palatial $3.7 million “Candy Mansion” on the Gold Coast.

But a court has found Beynon’s Cigarette and Gift Warehouse, that operates as Freechoice Australia engaged in deceptive conduct while poaching rival tobacconists from rival TSG.

A former employee earlier told the court today Beynon’s company, at his direction, actively encouraged TSG franchisees to break contracts and sign up with him.

Travers Beynon, purporting to be on a private jet.Source:Supplied

Travers Beynon in an image from his Instagram feed.Source:Instagram

“Free Choice do not have any respect for the legal system,” she said.

“Until we got our payment and a shopfit it was an ongoing process.”

Freechoice mislead franchisees by telling them they would receive additional support from tobacco companies if they signed up.

“TSG is entitled to a declaration that each of the representations constituted misleading or deceptive conduct,” the Federal Court found.

Beynon, who had an unsuccessful AFL career and is former model, built a $16 million property portfolio after became managing director of FreeChoice.

He built on the business started by his parents in the early ’90s.

The matter will return to court next week.