HAMILTON rose up to become the hottest show on Broadway this season, but it’s quickly become the one ticket no one can get their hands on.
Unless of course, you’ve got a spare $2500 floating about, but even then it’s not guaranteed. Tech billionaire Chris Sacca is the latest industry heavyweight to throw his weight around at the door and flash his cash in an attempt to get in. No dice, because a Hamilton ticket is the hardest thing to score in New York City right now.
These days, the only way to see the sold-out musical, which offers a hip-hop inspired retelling of Alexander Hamilton’s journey to Founding Father, is by forking out hundreds at third party ticket sites or going through a lottery system on the show’s website.
Demand is so high that the show is sold out through primary ticket markets (the box office and Ticketmaster, which charge face value) through until January 2017.
The last block of tickets was released to the general public in February, with no word yet on when the next will be available.
Those brave enough to purchase through resellers — where tickets are currently available for bidding from $US1279 a pop ($1782) for the cheapest seats in the house — run the risk of being scammed and snapping up fakes. And scalpers are cashing in like never before as Hamilton’s popularity reaches a fever pitch. Prime centre orchestra seats at the Richard Rodgers Theatre are on offer for the astronomical price of $12,540.
You didn’t want to send your kids to university, did you?
But don’t despair just yet. There’s still the option of entering the $10 #Ham4Ham daily lottery, offering punters the chance at 21 first row seats per performance. The digital lottery site was the result of dangerously large crowds gathering nightly at the Times Square box office and spilling onto the street.
On average, more than 10,000 people enter each lottery, according to the show’s FAQ page. More than 50,000 hopefuls entered the very first online lottery on January 5, crashing the website.
Lin-Manuel Miranda, the creator and star of Hamilton, understands the struggle is real for fans busting to see his Broadway phenomenon.
“What’s incredible about Hamilton, and the reason you can’t get a ticket, is because everyone’s responding to it,†he told Latina magazine recently. “Everyone is seeing a bit of themselves in it. Whether they are seeing themselves in Hamilton — who can never shut up, is super ambitious and got so much done in his lifetime — or they are seeing themselves in Burr, who sometimes stands in awe of Hamilton, but is also his intellectual equal in every way.â€
But the wildly popular musical, which earned almost $2.4 million last week alone and raked in more than $44 million in advance ticket sales, isn’t just a hit among the masses. It’s been
praised by the Obamas, parodied by Amy Schumer, and even been Beyonce-approved.
Miranda won the 2016 Pulitzer Prize for Drama last month, the show took home the Grammy for Best Musical Theatre Album, and recently nabbed a record-breaking 16 Tony nominations.
The secret to the show’s incredible success? According to the 36-year-old Puerto Rican genius who has quickly become a household name: “The real change is that it’s a cast of black and brown performers and it’s making money,†Miranda told Latina.
“And that’s what leads to change. Because of the success of Hamilton and [Broadway show] On Your Feet!, you can’t hide behind the old argument of, ‘It needs to be bankable, so we can’t put all these people of colour in the show.’ We are bankable.
“The reason Hamilton works is because there is no distance between that story that happened 200-some-odd years ago and now, because it looks like America now. It helps create a connection that wouldn’t have been there if it was 20 white guys on stage.â€
If you’re among the hordes of suckers still desperate to see the Broadway sensation, your best bet might be to pencil it in for 2020, or wait for the production to hit Australian shores after it opens in London next year. (Producer Jeffrey Seller dropped this massive bombshell last month, no word yet on when it will begin)
In the meantime, sit back, watch the Tony Awards on June 12 with James Corden as the host, and keep an eye on those skyrocketing ticket prices as Hamilton sweeps the awards.