The Cotton On Group has opened its biggest flagship store globally in the Mall of Africa, Waterfall, South Africa.

The 2623sqm store includes brands Cotton On, Cotton On Kids, Cotton On Body, Rubi and Free. Factorie and Typo will open separate standalone stores in the mall.

Located between Johannesburg and Pretoria, the mall has been under construction for three years, taking 10 million bricks and 8500 tonnes of steel to build.

Rob Hede, the company’s Africa marketing manager, said the store’s unique design was a great point of difference for the group.

“The store expands on each brand’s latest store design, with it being one of the largest sites for Adults, Body and Kids. Everything is blown out and scaled up, making the shopping experience really impressive. The permanent activation spaces like a kids play zone, DJ deck, pop-up record store and barber shop all increase dwell time,” Hede said.

The company revealed South Africa is their fastest growing market globally and they aim to double its business in the country over the next three years to 350 stores.

“Our South African operations have reported double-digit growth every month since opening our first store here in 2011,” said Johan van Wyk, Cotton On Group South Africa country manager.

“The region is a key contributor to reaching our overall growth target of 20 per cent year on year,” Van Wyk said.

Cotton On stated its new flagship is a standout in the mall of over 300 shops, alongside other major international retailers such as Zara, H&M and Forever 21.

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