ASK anyone of a certain age and they’ll tell you they remember where they were when Neil Armstrong first stepped foot on the moon and Princess Diana died.
Ask a new generation of Australians and just about everyone will be able to tell you the precise moment they found out Salim Mehajer got married.
The Ferraris! The helicopters! The scandal of the closed street! The awkward pre-wedding video recreating how Salim and Aysha fell in love! The bride who went from wide-eyed, blonde-haired beautician to dusky beauty seemingly overnight!
That happy day — 15 August 2015 — when Salim went from small-time property mogul and deputy mayor of one of Sydney’s more modest councils, to ever present in our lives, will forever be etched into Australian minds.
FRONT PAGES
The councillor of conspicuous consumption is a constant reminder of how lacking in bling our lives are. He has his name, in lights, on a massive crane. How many of us can boast that?
But is there something more to the dapper deputy’s constant presence in our news sites, news feeds and newspapers? Is something going on that’s more than meets the eye?
Before you say it’s all down to us media types bombarding you with unwanted information, I beg to differ.
You, dear reader, cannot get enough of the man.
On Wednesday, he was on the front page of news.com.au, yes, but also The Daily Telegraph and the Sydney Morning Herald. Even The Australian, which usually ignores such trivial tittle tattle, has had more than its fair share of Salim front pages.
The man has so many Facebook friends, he physically is allowed no more. Try to befriend him. You can’t.
The appetite for Australians to lap up every skerrick of gossip about the Mehajers is almost unparalleled among the instantly famous.
God bless Tasia and Gracia Seger, this season’s winners of My Kitchen Rules. They clearly have talent and deserve to be remembered. But do you remember Will Stewart and Steve Flood, who won the last MKR? Thought not.
Yet, Salim and Aysha are still in the spotlight months after the last piece of confetti was swept away by an angry neighbour.
LARGER THAN LIFE
Speaking to news.com.au last year, Emma Ashton, who runs the Reality Ravings blogs, said they were attractive “larger than life charactersâ€.
The public was fascinated by the glitz and the glamour: “This couple does not shy away from being ostentatious with money.â€
And Salim does not shy away from the spotlight. Court cases have come and gone and he was suspended, reinstated and then sacked from Auburn council.
Following this, he actually went to ground. Weeks would go by without a Mehajer mention. These were quiet, simple times.
Then along came Channel Nine’s A Current Affair and wicked whispers that Salim and Aysha’s dream had died.
Since then, the revelations have come almost daily. A clutch of US rappers turned up to Aysha’s 30th birthday but the birthday girl did not.
On Wednesday, police confirmed they turned up to a dispute in Wollongong. The Telegraph reported Mehajer was at his sister-in-law’s house demanding Aysha’s car keys back. She has now apparently fled to the Gold Coast.
So are we witnessing the meltdown of a marriage, live on air? Or are we being played for mugs?
THE CONSPIRACY THEORY
Is this all just one long sneak peek for the Mehajer’s reality TV debut? In a month’s time will a new Channel Nine series At Home with the Mehajers be announced to a public champing at the bit to main line more Salim and Aysha?
Call me cynical if you will but consider the evidence.
Which media outlet has most of the recent Mehajer madness come from? Channel Nine.
Which media outlet is in desperate need of a new hit? Channel Nine.
Where did Salim do his cringeworthy TV interview behind a lectern, one of 2015’s most oddest moments? Channel Nine.
“If they were on a reality show, social media would go crazy,†said Ms Ashton.
At the time she doubted whether the pair would be able to rustle up enough plot lines to keep audiences interested.
But with the legal, political and now marital stoushes, and the increasing role the Mehajer sisters are playing, perhaps the stars are about to align.
Salim didn’t reply to news.com.au’s queries about whether he was in talks with TV networks about a forthcoming series. But in the past, he’s been all for it.
Whatever show it was, he wanted to help people through it and to come out of it smelling of roses. “My reputation is ever so important to me,†he said.
And it could make financial sense. Salim is dogged by rumours his property empire is on its uppers and his political ambitions seem in tatters. Why not just get on front of the camera and earn some dough that way?
After all, if the Kardashian clan can earn a reported $100 million from their show alone, don’t be surprised if we get to take a prime time look into the Mehajer’s fabulous home sooner rather than later.
POSSIBLE SALIM MEHAJER REALITY SHOWS
Meet the Mehajers
Be a fly on the wall as Salim tells the parents of Wollongong beautician April Learmonth that he intends to whisk their daughter away to the bright lights of Lidcombe, change her name (first and last) and focus the nation’s eyes on her.
The Real Housewives of Auburn
Designer handbags check. Small dogs check. Fast cars check. How the other half live it up in suburban Sydney.
Big Brother Mehajer
A look behind the scenes at Salim and his many sisters. Does he rule the roost or do they always get their way over softie Salim?