German luxury fashion retailer, Hugo Boss, has opened a new store in the revamped T1 international luxury precinct at Sydney Airport. The brand is the latest to join the lineup of 13 global designers opening stores at the redeveloped terminal.

Set over 150sqm, the store has a refined interior concept which features the brand’s range of luxury Boss menswear including ready-to-wear, shoes and accessories, Boss Green and Hugo Boss timepieces.

Hugo Boss Australia managing director, Matthew Keighran, said the retailer is excited to open its first directly run airport store in the market at the T1 international luxury precinct.

“The travel retail channel is one of the most dynamic areas in the fashion business today and allows us to service our customers right to the very end of their journey…or perhaps right at the start,” Keighran said.

The fashion retailer joins Tiffany & Co., Max Mara, Kate Spade and Michael Kors at the revamped terminal.

T1’s luxury precinct will also be complemented by a new food and dining precinct and enhanced duty free offering with partner Heinemann.

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