DESPITE not being scheduled for sale until late 2017, Tesla Motors has received 276,000 orders for its lower-priced electric car.
With customers around the globe laying down $1300 deposits for the vehicle, the Tesla Model 3 has been the fastest growing customer order book the automotive industry has ever seen.
According to a number of leading analysts, these record-breaking statistics exemplify the fact Elon Musk is managing to kill the petrol cars.
Barclays analyst Brian Johnston had a simple response to the huge order numbers, which are more than the monthly sales of General Motors.
“Adios gas-powered cars,†he said, reportsPV Magazine.
Evercore ISI analyst George Galliers said the vehicle was the beginning of the end for gas-powered vehicles.
“To us the vehicle is ‘the game changer’ and will likely play a critical role in Elon Musk’s desire to expedite the auto industry’s transition from internal combustion engine to electric,†Galliers wrote in a client’s note.
Morgan Stanley analysts took a more subtle approach, describing Tesla as nothing more than a niche player in the market until the Model 3 orders last Friday.
“We are now getting a feeling that this may be starting to change,†they wrote.
“Elon Musk referred several times last night to the important stages of the company’s ‘master plan’, thanking the early owners of the Tesla Roadster for funding the Model S and thanking the owners of the Model S for funding the Model 3.â€
They also said Tesla’s efforts to doubling the numbers of stores and superchargers in the next 12 month was an indication a change was coming.
“[That] starts to imply some very serious physical numbers of real estate and service assets in the field to support the captive ecosystem of a transportation megafleet,†the Morgan Stanley analysts wrote.
“Tesla is shouldering the costs of an ever growing physical network of captive service and free charging. While these costs could be considered partially a marketing expense today, we believe the proprietary network is critical to delivering mobility service-based revenue in the future.â€