Customisable handbag and luxury European leather goods start-up, Mon Purse,  has added six additional Myer concessions to its retail lineup.

The new additions build on the existing partnership between Mon Purse and Myer, after concession spaces were launched in Sydney and Melbourne late last year. The start-up has been allocated space in Myer Brisbane, Perth, Adelaide, Chadstone, Doncaster and Bondi Junction.

“Innovation for Myer means improving the relevance of our offer to our customers through the execution of ideas and initiatives that drive customer engagement,” said Myer CEO, Richard Umbers at the launch.

“This means not being bound by the traditional retail model, but ‘bringing the love of shopping to life’ through selling what our customers want to buy, in an exciting and engaging way, and utilising technology to deliver a truly omnichannel experience.”

Mon Purse, founded by entrepreneur Lana Hopkins and retailer Andrew Shub in 2014, crafts personalised products using quality European leather online.

Using a 3D online bag builder, customers are able to select from over 50 million different variations including leather colour, texture, interior linings and premium hardware to design the bag they want online, with monogramming and extra customisation options.

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