Popstars have always been hot property for marketers. Bag an endorsement deal with a live music star, and you sign up for your brand being projected in front of millions of fans, who all hang on their idol’s every word and sartorial choice.

Repucom, a sports and entertainment intelligence and advisory company, released a report on Thursday detailing the top 10 most marketable music artists in the world.

The popstars are ranked according to their “Davie Brown Index” (DBI) score out of 100, which assesses consumers’ views of more than 8,000 personalities in 15 markets around the world.

For this report, Repucom interviewed Americans aged between 13 and 24-years-old and asked questions about their awareness of each artist, the artist’s appeal, the degree to which they take notice of the celebrity when they appear in the media, whether the celebrity is a trendsetter, the influence they have on culture, the trust they have in their words and image, whether they think that celebrity is an effective brand spokesperson, and how aspirational the celebrity’s life is.

Check out the top 10 music artists brands will be falling over themselves to work with in 2015.

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