The Good Guys has launched its Knockout sale today instore and online, offering customers discounts well ahead of Boxing Day.

“This year, in the spirit of our new Pay Less promises, we wanted to help our customers pay less by giving them the opportunity to skip the queues on Boxing Day and take advantage of knockout deals before Christmas,” said The Good Guys chief merchandise officer, Geoff Reader.

The move follows a trend by some of Britain’s largest high street brands including Marks and Spencer, Argos, Gap, House of Fraser and Debenhams who started their Boxing Day sales last week.

“Boxing Day has always been the biggest shopping day of the year. Many of our customers who shop on Boxing Day are looking to upgrade an appliance and they hold out for the sales in order to snag a serious bargain,” said Reader.

The Good Guys has also removed blackout periods from its 30 Day Price Guarantee meaning that customers can claim the guarantee against any price drops made by its competitors, including Harvey Norman and JB Hi-Fi, during the Boxing Day sales. Customers will be able to lodge 30 Day Price Guarantee claims online and won’t have to return to the store.

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