Mujosh, the Hong Kong fashion eyewear brand, has opened its first store in Australia-at Melbourne Central mall in the city’s CBD.

Just five years old, Mujosh has already opened stores in Thailand and Malaysia.  Australia is its third overseas market entererd with a specialty store, although it has distribution agreements in other markets, including Japan.

“We hand picked a selection including our bestsellers and limited-edition designer series for our customers in Australia,” said Grace Zhang, director of international business division with Mujosh.

“The latest Mujosh collections will also be unveiled in here at the same time as it will be in other territories.”

“It is exciting that we can bring Mujosh to our customers in Australia,” said Alan Chen, the brand’s founder.

“After five years of fast but solid development, Mujosh decided to expand into the international market at the begining of 2015. Having our first store in Australia is an important milestone for our international business development.”

Managed by GPT, Melbourne Central located in the heart of Melbourne, attracts a wide variety of customers from the inner suburbs of the city.

Mujosh was founded by a “group of young creative rule-breakers who believe glasses are not only tools to improve eyesight, but also fashion accessories to differentiate wearers and make them stand out in the crowd, the company explains.

This story first appeared on Inside Retail’s sister site, Inside Retail Hong Kong.

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