Self-driving cars could soon have a Ford logo on them.

The extent of a partnership between the second-largest US car-maker and search engine giant Alphabet Inc remains under discussion, and the precise framework of any effort is unclear, but it could include jointly building and developing cars.

The two sides have been talking for months, the source said. A partnership between a major car-maker and Google could speed up the introduction of self-driving vehicles by giving the car company access to Google’s wealth of software development, while Google would benefit from the industrial and automotive know-how of Ford.

Fully autonomous cars could eventually prevent thousands of crashes, deaths and injuries, reduce oil use through better traffic management and extend personal mobility for people unable to drive. Ford chief executive Mark Fields met with Google co-founder Sergey Brin earlier this month in California to discuss the status of the talks, the source said.

Google says it is in talks with many car-makers. It is not clear if the talks with Ford have progressed beyond discussions with other car-makers.

“We’re not going to comment on rumour or speculation about specific conversations,” Google said in a statement.

A prototype of the self-driving car.Source:Supplied

Ford declined to confirm or deny talks with Google.

“We have been, and will continue working with many companies and discussing a variety of subjects,” Ford spokesman Alan Hall said. Google has logged nearly 2.1 million kilometres of autonomous driving. It has developed a prototype pod-like self-driving car that could be driven without a steering wheel or pedals.

Automotive News reported on Monday the companies are in talks to have the car-maker build Google’s next-generation autonomous cars. Yahoo Autos reported the two firms will create a joint venture to build self-driving vehicles with Google’s technology.

Both said an announcement on the partnership could be made at the Consumer Electronics Show in early January.

Ford shares were up 3.4 per cent, or $0.47 a share, to $US14.20 ($AU19.64) on news of the potential partnership. Google rose 0.3 per cent, or $2.23, to $US750 ($AU1,037) a share.

Karl Brauer, senior analyst at Kelley Blue Book, said both partners could benefit.

“An alliance between the two industries could make everything happen much quicker,” Brauer said.

Ford’s former chief executive Alan Mulally is a director at Google, while Google named John Krafcik as chief executive of its self-driving car project in September. Krafcik worked at Ford for 14 years.