Myer has appointed advertising and digital innovation expert, David Whittle, as a new non-executive director.

Whittle has 10 years’ experience with global advertising group, M&C Saatchi, in a number of local and international roles, culminating in three years as Australian MD.

While at M&C Saatchi, Whittle advised clients including Qantas, Commonwealth Bank, Westfield, ANZ, Optus and Google on brand, digital, data and digital transformation.

“We are delighted to have Dave join the Myer board particularly given his impressive digital and omnichannel retail experience in marketing and advertising,” said Myer chairman, Paul McClintock.

“Dave will bring a fresh and innovative perspective to our business and we’re looking forward to his insights and input as we implement New Myer. His deep expertise in helping brands appeal to consumers will be invaluable as Myer creates a customer-led offer for our high-value customer,” McClintock said.

In September, Myer announced a five-year plan to turn around decline sales and earnings.

Whittle said he was pleased to be joining the board during a period of transformation for the company.

“I’m passionate about innovation, so it’s perfect timing for me to bring my skills and experience to the team as Myer embarks on its five-year transformation program,” Whittle said.

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