IT’S been the goal of feminists the world over to get women out of the kitchen, not fighting each other in it.
But when it comes to the all-female MasterChef decider, starting tonight, the cuisine combatants see it as “a win for girl power and not about a gender war.â€
NSW restaurant manager, Billie McKay, Perth bartender Jessica Arnott and Brisbane-based sales representative Georgia Barnes will compete for this year’s crown - over two-nights - as both the best of friends, but also fierce rivals.
With the last man standing, Reynold Poernomo controversially falling during a dramatic fish challenge, the $250,000 prize money will be pocketed by one of these women - all three primed for the fight of their lives.
“It’s just the way the cookie has crumbled this year,†Arnott told News Corp Australia.
“We outnumbered the men quite a lot from the beginning. There was nine of them versus 15 of us, so the odds were never particularly in their favour.â€
Adding spice to the battle of the sexes, she added: “I think the girls just really, kind of, took to the competition and grew and changed a bit faster. I mean, there’s nothing like women being a little bit more adaptable.â€
McKay is favourite to win, while Barnes has been tipped by judge Matt Preston to be the most marketable after the blockbuster ratings-season ends.
Barnes showed the competitive spirit which the grand finale will be played in when she said: “it’s really nice that we all care about each other, but at the end of the day we came into this as individuals and we all want to win it as much as the next person.â€
Channel 10 has enjoyed a station-wide boost from the success of its cooking phenomenon - helping to lift the network’s total people share by 16 per cent, ranked number one in its timeslot across all key demographics since it launched on May 5.
Despite an unfortunate spoiler last week - when a digital error saw Poernomo’s elimination posted on the show’s Facebook and Twitter accounts ahead of broadcast - MasterChef has been a monster hit on social media.
It has 196,100 Twitter followers (up 12 per cent across the season), 64,200 Instagram followers (up 144 per cent) and video views on tenplay are up 35 per cent so far this season to about 21 million.
MasterChef’s Facebook following, boasting 1.45 million ‘likes’ also marks it as Australia’s favourite show on the social media platform.
The grand final will be decided over two nights, beginning at 7.30pm Sunday, with one contestant to make her exit, leaving two to cook-off on Monday for the win.
holly.byrnes@news.com.au
Twitter: @byrnesh