IF YOU want to become famous, this is a clever way to go about it.
As Sky News reporter Ashish Joshi appears to cross live from outside Westminster in London, viewers barely hear a word as attention is diverted to the pair behind him.
Two magicians, Richard Young and Sam Strange, walk into the shot and begin performing an elaborate shrinking illusion.
The reporter’s dry update on NHS reform makes it even more hilarious in contrast:
The plot twist? The entire thing was actually just a big stunt.
Following the video’s release, Sky News tweeted from their PR account that it was not really an official report:
The video’s Sky News graphics were fake, and Joshi was in on the gag, which was designed to generate publicity for the magicians.
With the video now at over 2 million views, you’ve got to admit: that is one good stunt.