A new marketplace for wine is launching in New Zealand this February, though it isn’t selling to Kiwis.

Wine Collective Direct will seek to collect the highest quality wine producers in the country to sell to customers abroad, bringing local flavours to an international market.

The business will initially target Australia and Hong Kong, but will eventually extend its reach to the UK and USA.

“We’re delighted to be announcing this exciting development for the New Zealand wine industry at a critical time,” said founder Grant Rimmer.

“On the cusp of what was set to be a record year for wine tourism, including a massive boost from the America’s Cup, New Zealand producers are now heavily exposed by the void of international visitors.”

According to the business, spending on wine by international tourists topped $3 billion in 2019, though Covid-19’s travel restrictions made tastings and tours at Cellar Doors impossible for many.

All prices will be inclusive of tax/duty insurance, duty, packaging and door-to-door delivery in the customer’s preferred currency.

“Wine Collective Direct will exponentially extend their reach, helping them achieve high-return retail export sales within premium and ultra-premium market segments.”