• New Zealand plant-based protein company Sunfed – which produces ‘Chicken Free Chicken’ – is launching in Australia this week.
  
• The product will be available at Coles from Friday 21.
• Sunfed is already successful in New Zealand, available in more than 250 stores.

New Zealand plant-based protein company Sunfed – which produces ‘Chicken Free Chicken’ – is launching in Coles supermarkets across Australia this week.

The company’s founder, former software engineer, Shama Sukul Lee, created a new manufacturing process to recreate chicken using “a handful of all natural wholesome ingredients, and clean water-based proprietary techniques”. The ingredients include pea protein and New Zealand pumpkin, with Sunfed claiming its ‘chicken’ is better than the real thing.

Lee described Sunfed as a “highly scalable regenerative protein company” that can “feed the world without damage”.

“It will use its scale to invigorate, and not exploit [resources]; to energise and not disempower, to add value and not just take,” Lee said.

Lee entered the meat-free food sector in 2015 and attracted interest and funding from venture capitalists in Australia and New Zealand, Smart Company reports.

Her ‘chicken’ is well known in New Zealand, available in more than 250 stores, according to The New Zealand Herald.

Sunfed aims to use its funds to take the company global.

The NZ ‘chicken’ hits Coles shelves this Friday.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.